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Let them choose

Like it is with everything in life, each of us like different things and favour some option over other. Whether it’s your favourite wine, tenderness of your steak or favourite movie genre - there are personal preferences for everything.

Favourite blog subscription method (as a reader) or social media default feed choice (as a user) are no different. Whenever you find a new blog that you want to “follow”, you probably have a preference how you’d like to stay updated.

It’s certainly true that giving users too many choices, can cause inability to choose anything at all. However, I’d argue that giving some options is still better for the end user than force feeding a choice that platforms owner’s insist being the best. Recent example of this is of course Adam Mosseri’s (head of Instagram) comment on , why following feed as the default in Instagram (or Threads) wouldn’t work.

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